LinkedIn Local Nairobi-Unwritten Rules of Business

Starting a business is often presented as a series of steps: find an idea, write a business plan, raise capital, find customers, build a team and grow. But anyone who has actually built a business knows that the plan is only the beginning. There are lessons you only learn once you're in it. How to know when to hold on and when to change direction. How to find and keep the right people. How to sell when nobody knows your name. How to manage cash when the numbers don't look the way you expected. How to make decisions with incomplete information. How to build relationships, handle difficult conversations and keep going when things get complicated. The Unwritten Rules of Business: Beyond the Business Plan is a conversation about the realities of building and growing a business that rarely make it into the business plan. We’ll bring together founders, business leaders and people who have been through different stages of the journey to talk honestly about what they have learnt along the way, the mistakes that taught them the most, and the things they wish someone had told them earlier. Because sometimes, the most valuable lessons in business are the ones nobody writes down.